The following are our final mock-ups of the Gorgeous Couture website with our campaign involved. The homepage is the same as it currently is except it is our promotional video that plays opposed to the current one. Bar this and the prom tab at the top, that is the only reference to their prom collection. This is because we don't want to put off other customers plus, we want to keep continuity within the brand.
The prom tab will open up the prom page which again features the video, but also promotional photos and a lookbook. In addition there are tabs beneath the main image that link to the dress collection page, the social media pages and the prom checklist pages.
Our dress pages are exactly the same as the original Gorgeous Couture ones, however with more prominent social media icons so users can directly share the dresses with friends. Moreover, the prices are all to be fixed- slightly cheaper than the normal prices, but still within the main bracket that our survey revealed people would pay.
Our checklist page is based on the current Made-to-Measure page as that reflected what needed to be communicated perfectly. Each part of the checklist is linked to social media so when clicked will direct users to Facebook and Twitter so that can tweet 'Sarah has just bought her Gorgeous Couture prom dress' etc. The checklist page also is linked up their Pinterest and by clicking on certain words will direct users to this page for more visual inspiration.
Rebecca, Francesca & Robyn
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