The following are our final outcomes for the social media aspect of our campaign. We want to integrate the prom collection within the rest of the Gorgeous Couture brand, thus haven't created a separate web-page or account for each element. In terms of Twitter, Facebook and Instagram, posts will be regular starting with behind the scenes shots to create a buzz and mystery, then followed with our campaign images over our selected time period. We have decided to integrate this within the rest of the Gorgeous Couture brand because not only are we extending the brand reach to a new audience, but also this may extend brand reach and their social media impact as well.
With our Pinterest account, there will be numerous boards varying of Prom content, and similarly to Topshop's previous competition, we intend to invite audience to create their own prom mood boards and use our hashtag of #MyGorgeousCoutureProm to be in with the chance of winning prom experiences like make-overs, dresses, transport etc.
Rebecca & Francesca
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