The direction we chose to go in was to create a separate tab on GC's existing site to showcase the new prom collection. Within this tab there would be a section in which consumers could view the dresses either separately or in a 'lookbook' style format, there would also be links to GC's Pinterest boards, Facebook page, Twitter account and Instagram. All of the other social media platforms would be integrated into the tab with links to Pinterest boards such as 'how to wear,' 'prom hair and nails,' 'accessories' and 'celebrity inspiration.' This makes consumers feel that they're being sold a whole lifestyle of luxury and glamour and not just simply a dress, providing them with a prom experience they won't forget. Extra features would be included in the tab such as a 'prom day checklist' to provide consumers with something fun and interactive to get involved with, this could also link with the other social networks by updating their Facebook status as they tick each box as they go along e.g. 'Laura just got her prom nails done!'
Within this tab, there would be a pop up chat bar which collaborates with Facebook so that users can log in to their account and chat with their friends. They would also be able to drag and drop items from the collection into their chat conversations and into 'wishlist' style pages. This allows consumers to discuss and compare outfits with their friends, this reinforcing the importance of interaction and makes users feel part of the Gorgeous Couture brand.
Robyn, Francesca & Rebecca
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