Social Media Campaign- Editing Process

Creating the Twitter, Instagram and Pinterest's pages for the social media campaign was fairly straightforward. For Instagram, I used a screenshot of their existing account and simply used our own images and integrated them within their's. The 'behind-the-scenes' shots are going first to begin creating a buzz about the new range, then follows the campaign images and other promotional shots. All these created were done in the style of Gorgeous Couture's existing Instagram style e.g. the blurred image with the text 'Coming Soon' over the top.

The Twitter page was drawn out on Illustrator. In terms of their cover photo and background, these have been kept the same simply because our images couldn't fit in correctly without being stretched or having part of the image covered. It would be good if Gorgeous Couture considered changing their cover photo to a prom one during the time of the campaign to keep as another way to promote the collection. Again, like the Instagram page, the prom tweets will be integrated and put alongside all the tweets.

To create their Pinterest page, I simply created the board using a variety of images that have been sourced over our research, and simply changed my account name to the Gorgeous Couture one.

Rebecca