Following our submission of our Gorgeous Couture presentation we received some feedback advising us how to improve our project prior to our own final submission. We were pleased that there is little to change and that our feedback was very positive. Both the tutors and the Gorgeous Couture representatives were really impressed with our presentation and overall idea. In addition, they were pleased that our campaign used their existing dresses plus that we had gathered information about the colour and style of dresses through primary research not from generic trends. The changes that need to be made to the actual presentation are the following:
- To be more concise on the 'Objectives' and include costings of the promotions we've chosen
- Tidy up the layout
- Showcase the key statements in larger text, maybe even different colours
- Create a shorter hashtag. 'MyGorgeousCoutureProm' is a bit of a mouthful
- Look at post production promotions, how will the hashtag and general prom wear be encouraged more
- Create a customer profile board for our core consumer.
Rebecca, Francesca & Robyn
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