Photoshoot Analysis

With today being our photo-shoot we ensured that the model knew what she was doing by printing out the inspiration boards to give her some direction in terms of poses, stances and overall postures. We also ensured that the photographer Dave Schofield knew immediately which lighting we wanted to allow this shoot to run smoothly. This was a plain, bright light with the added hint of a shadow to darken the face of the model giving her a soft glow within her face but a form of shadow around the body to draw emphasis to the garments which we had borrowed from Gorgeous Couture.

Our aims during todays shoot included:

•   Studio images - To have a clear layout with a simplistic white coloured background which allows all the emphasis to be within the garment that is being worn which would hopefully improve sales. This would also make this more formal and sophisticated which is the idea as you want to look extra special and elegant during your prom. However, on the other hand, we also wanted to portray the fun side of prom by having our model posing with a more playful manner showing how she had let her hair down and really enjoying themselves. This style of image would then be displayed on all social networking sites that the brand promotes.

•   Harris Museum image - we wanted to allow these images to sell the lifestyle as well as the dress which would give them an experience that they could not forget. This forms visual expectations of what prom would be like which can give the audience an insight as to what they have to come. These were more staged images which allowed both the location as well as the dress to be emphasized.

•   Video footage - Although are aim for this is to show the level of sophistication prom hold, this is also meant to have a laidback and fun approach which shows all the steps of the whole getting ready process that a girl would go through on the day of prom. This needs to capture each stage thoroughly which allows us to go through and analyse this developing the areas we find are stronger and working with this. This would then be posted on the social networking sites along with being the main feature on the website homepage which would mean there had to be a substantial amount of footage leaving us a lot to work with.

The shoot went according to plan and we were able to come out with some very strong images which help to promote the brands successful in the prom department. The images we gathered had a mixture of both playful yet serious associations which were taken for different reasons and would displayed within different contexts depending of the form of promotion this was supporting.

With the website we took a very clinical approach keeping it very clear stripping everything back making this basic which would draw the audiences attention to the new prom dresses that are being shown within the website. This not only had sophisticated connotations but this also was able to show the former school graduates how to wear these dresses and what style to possibly go for. Additionally, these still images come with a front view, back view and a close up on the detail. This would be able to be hovered over to identify the key piece. These also help to portray a mature style showing how the audience is not growing up. With this the campaign shows how they can then shop within Gorgeous Couture after prom trying to maintain their custom.

Whereas, with the 'behind the scenes image' and all other non serious images that  will be posted on social media sites takes a completely different approach focusing on the fun and interactive element allowing the lifestyle to be sold to the audience which will then be shared within their friendship groups acting as a main topic of conversation which will be allowing them to share posts within popular pages like Facebook, Twitter and Instagram and spreading the awareness to others how Gorgeous Couture is not reaching out to other target customers hoping to gain a further following.

All in all, concluding the images we took today we found that some of the images, mainly the ones in the red trailer dress and the block multicolored paneled dress were the strongest out of the collection as not only where they more prom like but they helped to reinforce the message of how they can cater for a younger market giving them a day in which they can not forget. With the colours present within these two colour, as our model was very fair this allowed the garments to them contrast which makes these more appealing and aesthetical on the eye. Sadly, the black crystal and the blue long sleeved maxi dress were not only mum like on our model but also a little oversized which meant that we had to pin this to the model loosing some quality. However, you are able to get the message we wished to communicate from the two powerful dresses. We are most definitely pleased with the images and will now need to go through these and then pick out the most successful ones.

Here are some behind the scene images from the shoot:

Robyn